The Disney Channel isn't exactly rebranding, but it is changing its logo and its network IDs to reflect a new, less boxy look that is going live on most of its networks tomorrow. The original logo started life as a temporary fix when widescreen television sets became the norm, and managed to stick for years, Ron Pomerantz, vp of marketing and creative at the Disney Channel, told Adweek. Now that the network is changing its look, Pomerantz and the rest of the marketing group are trying to make sure it's both consistent and sensible.
"We took the 'wand ID'"—Disney Channel's iconic station-identification spot, which you can watch below—"which is so important to our network, and made sure it could still work," said Pomerantz.
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