Here Is Your First Look at the New Disney Channel Logo

Ding dong, the box is gone

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


The Disney Channel isn't exactly rebranding, but it is changing its logo and its network IDs to reflect a new, less boxy look that is going live on most of its networks tomorrow. The original logo started life as a temporary fix when widescreen television sets became the norm, and managed to stick for years, Ron Pomerantz, vp of marketing and creative at the Disney Channel, told Adweek. Now that the network is changing its look, Pomerantz and the rest of the marketing group are trying to make sure it's both consistent and sensible.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in