Here Are the 11 Olympic Sports That Viewers Are Most Excited About Watching

Mindshare data shows the big draws

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

If you wanted to watch every Olympic event being carried across the NBC universe, it would take 281 days. That's because the networks and digital platforms of NBCUniversal are carrying an unprecedented 6,755 hours of programming from the Summer Games in Rio.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in