Heiress Hearst Sues Jason Binn Over Booze Ad

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Xante pear-flavored liqueur is giving publishing heiress Lydia Hearst a headache.

The image-conscious socialite claims in a lawsuit filed in Manhattan on Thursday that her “reputation and career” have been irreparably spoiled since her photo and an interview with her appeared in an ad that ran in the glossy celebrity platform, Gotham magazine, although she never agreed to shill for the hooch.

In addition to the liquor distributor, Hearst has also targeted celebrity schmoozer, Jason Binn, the publisher of Gotham, and his publishing company, Niche Media.

In the December issue of Gotham, which is geared toward “celebrating and chronicling the most influential power players and tastemakers in the Big Apple,” the photo of and interview with the 26-year-old model/actor ran in a reoccurring feature called XIP Spotlight, which is sponsored by the booze distributor Kindred Spirits of North America.




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