Hearst Magazines is getting into the SVOD (subscription video on demand) space with a new fitness app, called “All Out Studio.”
The app, downloadable July 11 on mobile and Apple TV, has more than 35 hours of video content from Hearst brands, including Men’s Health, Women’s Health, Cosmopolitan, Runner’s World and Prevention.
“The consumer wants a variety of workouts. They don’t want just one video, they want to have access to an entire library of content they can trust,” said Hearst VP consumer products Sheel Shah.
Hearst surveyed its audience, both over email and in embedded surveys alongside editorial content, on what products they would like to see.