Five years ago, Netflix chief content officer Ted Sarandos famously shared his then-fledgling streaming service’s bold strategy with GQ: “The goal is to become HBO faster than HBO can become us.”
Now, HBO’s new parent company, AT&T, has a vision for the premium cable network that would seem to realize the second part of Sarandos’ statement: making HBO bigger and broader with more shows, just like Netflix.
John Stankey, CEO of AT&T’s media businesses, which now include HBO, Warner Bros.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in