Programming & Performance

HBO’s New Owner, AT&T, Wants to Make the Network Bigger and Broader, Like Netflix

The exec says moves will help them monetize through ‘alternate’ advertising models

westworld-hbo-att-CONTENT-2018 — Westworld has been a big hit for HBO, but AT&T wants a more robust slate from the network.HBO

July 9, 2018

Five years ago, Netflix chief content officer Ted Sarandos famously shared his then-fledgling streaming service’s bold strategy with GQ: “The goal is to become HBO faster than HBO can become us.”

Jason Lynch

@jasonlynch
jason.lynch@adweek.com

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Programming & Performance

HBO’s New Owner, AT&T, Wants to Make the Network Bigger and Broader, Like Netflix

The exec says moves will help them monetize through ‘alternate’ advertising models

Jason Lynch

About

Subscriptions

Events

Publications

INDEPENDENCE DAY SALE

Subscribe today!

Jason Lynch