HBO’s New Owner, AT&T, Wants to Make the Network Bigger and Broader, Like Netflix

The exec says moves will help them monetize through ‘alternate’ advertising models

Westworld has been a big hit for HBO, but AT&T wants a more robust slate from the network. HBO

Five years ago, Netflix chief content officer Ted Sarandos famously shared his then-fledgling streaming service’s bold strategy with GQ: “The goal is to become HBO faster than HBO can become us.”

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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