HBO’s New Owner, AT&T, Wants to Make the Network Bigger and Broader, Like Netflix
The exec says moves will help them monetize through ‘alternate’ advertising models
Westworld has been a big hit for HBO, but AT&T wants a more robust slate from the network.
HBO
Five years ago, Netflix chief content officer Ted Sarandos famously shared his then-fledgling streaming service’s bold strategy with GQ: “The goal is to become HBO faster than HBO can become us.”
