HBO's Lovecraft Country Influencer Kits Support Black-Owned Businesses

Curated products and historical facts build buzz for new horror drama series

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

Lovecraft Country, HBO’s new supernatural drama series set in 1950s Jim Crow America, tackles the horrors of racism and monsters straight from author H.P. Lovecraft’s stories. To build buzz for the series from showrunner Misha Green and producers Jordan Peele and J.J. Abrams, the network recently curated branded influencer kits containing items tied to its themes and characters, all sourced from or supporting Black-owned businesses.

Leading up to the series premiere on Aug. 16, HBO sent kits to 300 influencers and press containing Lovecraft Country-inspired clothes, accessories, home goods and literature, as well as a virtual preview screening of the first episode.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in