HBO's I May Destroy You Campaign Offers Mental Health Resources for Black and Queer People

Month of social media talks touch on themes in Michaela Coel’s new show

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

I May Destroy You, HBO’s new dark comedy series from Michaela Coel, follows a millennial Black woman navigating friendships and relationships while recovering from sexual trauma. Coinciding with the series premiere June 7, the WarnerMedia-owned network will launch “Gathering the Pieces,” a monthlong digital campaign to raise awareness around themes explored in the series and to offer resources to Black and queer people.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in