HBO’s I May Destroy You Campaign Offers Mental Health Resources for Black and Queer People

Month of social media talks touch on themes in Michaela Coel’s new show

Photo of Michaela Coel
Michaela Coel wrote, produced, directed and and stars in HBO's new series I May Destroy You. HBO

I May Destroy You, HBO’s new dark comedy series from Michaela Coel, follows a millennial Black woman navigating friendships and relationships while recovering from sexual trauma. Coinciding with the series premiere June 7, the WarnerMedia-owned network will launch “Gathering the Pieces,” a monthlong digital campaign to raise awareness around themes explored in the series and to offer resources to Black and queer people. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.