HBO Max's Gossip Girl Reboot Premiere Will Also Air on The CW

The July debut will get a one-off linear television boost

For several years, The CW used to benefit from streaming viewers in the form of a “Netflix bump” that helped boost the viewership of its shows on linear. Now, the network (which no longer sends its new shows to Netflix) is looking to return the favor—and HBO Max will look to get a linear bump from The CW.