HBO Max’s Debut SXSW Installation Offers Immersive Library Look

Interactive digital experience will also be offered in-person at some AT&T stores

For years, HBO shows like Game of Thrones and Westworld wowed attendees at South by Southwest (SXSW) with splashy activations and experiences ranging from a blood-donation experience to a recreation of a western town. This year, WarnerMedia isn’t highlighting one show at the conference and festival—the company will spotlight all shows and films available on its upstart streamer HBO Max, with a digital experience aimed at serving up ultra-personalized recommendations.

The digital experience, called HBO Max Orbit, will use each user’s facial movements and voice prompts to pull up personalized library recommendations from HBO Max’s library of programming: more than 150,000 scenes clipped from HBO Max series and films, including everything from Game of Thrones to The Big Bang Theory.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in