TV Upfronts

HBO Max’s Ad-Supported Tier Will Debut in Early June at $9.99 a Month

WarnerMedia shared details—and some Friends reunion footage—during its upfront presentation

WarnerMedia evp and chief revenue officer Tony Goncalves unveiled the HBO Max with Ads price point.WarnerMedia
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By Kelsey Sutton

May 19, 2021

The ad-supported tier of WarnerMedia streamer HBO Max finally has a price point and a launch week.

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Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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