HBO Max Warns ‘Don’t Stream Alone’ in Inaugural Halloween Marketing Push

Broad-based October campaign to include social watch parties

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HBO Max’s Katie Soo isn’t a fan of horror movies, but she loves Halloween. And this year, the svp of growth marketing at HBO Max is even more excited about it than usual—she’s counting on the holiday to help grow HBO Max’s subscriber base this fall.

In a fall marketing campaign that went live on Oct. 1 and will stretch through the end of the month, the new WarnerMedia-owned streamer is highlighting Halloween and Halloween-adjacent programming that will appeal to all different types of the holiday’s fans.



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