HBO Max Warns ‘Don’t Stream Alone’ in Inaugural Halloween Marketing Push

Broad-based October campaign to include social watch parties

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HBO Max is using the holiday to promote some of the platform's newest titles, like Lovecraft Country and Raised by Wolves. HBO Max

HBO Max’s Katie Soo isn’t a fan of horror movies, but she loves Halloween. And this year, the svp of growth marketing at HBO Max is even more excited about it than usual—she’s counting on the holiday to help grow HBO Max’s subscriber base this fall.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.