Streaming & OTT

HBO Max Takes Modest Subscriber Hit Following Amazon Channel Expiration

Company said long-term control of subscribers was crucial

Executives said the return of series like Succession and Curb Your Enthusiasm, plus anticipated films like Dune and The Matrix Resurrections, would help boost fourth-quarter sign-ups.David Russell/HBO
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By Kelsey Sutton

 

A month ago, WarnerMedia’s distribution deal to make HBO programming available through a paid Amazon Prime Video Channel ran out, meaning that millions of wholesale customers paying to watch HBO via an add-on channel lost access. Despite looking to woo those customers back with a steeply discounted subscription to HBO Max, the media company is experiencing a slight subscriber setback.

In AT&T’s third quarter earnings today, the company’s WarnerMedia segment saw domestic subscribers to HBO Max fall by around 1.8

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Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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