HBO Max Takes Modest Subscriber Hit Following Amazon Channel Expiration

Company said long-term control of subscribers was crucial


A month ago, WarnerMedia’s distribution deal to make HBO programming available through a paid Amazon Prime Video Channel ran out, meaning that millions of wholesale customers paying to watch HBO via an add-on channel lost access. Despite looking to woo those customers back with a steeply discounted subscription to HBO Max, the media company is experiencing a slight subscriber setback.

In AT&T’s third quarter earnings today, the company’s WarnerMedia segment saw domestic subscribers to HBO Max fall by around 1.8

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