HBO Max is offering up free episodes of some of its original programming on Snapchat as another way to win over younger viewers and get them talking about the streaming service’s shows.
Top line
The WarnerMedia-owned streaming service is offering up a selection of original episodes and other programming from the HBO Max content catalogue on HBO Max Mini, Snapchat’s platform for co-viewing and shared experiences.
The decision means that age-appropriate Snapchatters can watch a selection of pilot episodes from HBO Max’s original content catalogue and invite friends and other users to join and watch synchronously with up to 63 other users and share their reactions to the programming via Bitmoji reactions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in