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HBO Max is offering up free episodes of some of its original programming on Snapchat as another way to win over younger viewers and get them talking about the streaming service’s shows.
The WarnerMedia-owned streaming service is offering up a selection of original episodes and other programming from the HBO Max content catalogue on HBO Max Mini, Snapchat’s platform for co-viewing and shared experiences.
The decision means that age-appropriate Snapchatters can watch a selection of pilot episodes from HBO Max’s original content catalogue and invite friends and other users to join and watch synchronously with up to 63 other users and share their reactions to the programming via Bitmoji reactions.