HBO Max’s Secret to Viral TikToks: Letting Their Interns Run the Account

Five college students have been building the streamer's social presence since July

hbo max interns
The new streamer hired (from left) Ashley Xu, Gray Fagan, Preeti Singh, Conor Driscoll and Paravi Das to create TikTok videos that felt native to the platform. Courtesy of HBO Max

There’s a TikTok video that went viral in September.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.