HBO Max has named the new marketing executive who will lead up all original program marketing on HBO Max.
Top line
Pia Chaozon Barlow, a longtime entertainment marketing executive who has served as svp, originals marketing at HBO Max since last year, has been elevated to evp, originals marketing, HBO Max, the company announced today.
In the new expanded role, Barlow, who has also worked in senior roles at Netflix and Twentieth Century Fox Film, will oversee marketing for all original programming on HBO Max, including both HBO original series and HBO Max original series.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in