Diversity, Equity and Inclusion

HBO Max Celebrates Women's Equality Day With 'So She Did' Content Platform

The campaign elevates the women who power the streaming platform

Grid of HBO Max actresses — The campaign notes that while girls are often told they can be anything, women face pushback for being “too emotional, to sexy, too Black, too difficult, too intimidating, too queer, too fearless, just too much.”HBO Max/WarnerMedia

By Samantha Nelson

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HBO shows have presented an array of powerful female heroes and villains, from the evil queen Cersei Lannister on Game of Thrones to the masked vigilante Sister Night on Watchmen. Now HBO Max is marking the designation of Aug. 26 as Women’s Equality Day by celebrating the real women behind its series.

The 86-second “So She Did” short, which the streamer shared on YouTube on Aug. 26, notes that while girls are often told they can be anything, women face pushback for being “too emotional, to sexy, too Black, too difficult, too intimidating, too queer, too fearless, just too much.”

The

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek.

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