HBO Max Celebrates Launch Week With Quarantine-Friendly Brand Partnerships and Digital Events

Streaming service teams with Obé Fitness, Blue Apron, Venmo and more

photo of a purple cat on a purple couch that says hbo max
HBO Max partnered with messaging technology company Holler to launch a Venmo sticker pack. HBO Max

HBO Max initially planned to hold a week of physical brand activations and brick-and-mortar retail takeovers to celebrate its nationwide launch on May 27. But as its debut occurred during the ongoing Covid-19 pandemic, the WarnerMedia streaming service had to rethink its brand partnerships for a launch campaign designed to engage consumers stuck at home. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.