HBO Max Celebrates Launch Week With Quarantine-Friendly Brand Partnerships and Digital Events

Streaming service teams with Obé Fitness, Blue Apron, Venmo and more

HBO Max initially planned to hold a week of physical brand activations and brick-and-mortar retail takeovers to celebrate its nationwide launch on May 27. But as its debut occurred during the ongoing Covid-19 pandemic, the WarnerMedia streaming service had to rethink its brand partnerships for a launch campaign designed to engage consumers stuck at home.