HBO Made Fans Watch Ice Melt for 69 Minutes to Find Out When Season 7 of Game of Thrones Premieres

Facebook Live stream was interrupted twice, but 162,000 stuck around for the reveal

Most shows would just send out a press release or tweet announcing their season premiere date. But not Game of Thrones, which spent 69 minutes on Thursday afternoon melting a giant block of ice on Facebook Live—a stunt gone wrong, given that the livestream was interrupted twice and stretched for more than an hour—to learn that Season 7 of the show will debut on July 16.