Inside HBO's Ice-Cold True Detective: Night Country Marketing Stunts

Season 4 is currently the most-watched True Detective season yet

True Detective: Night Country is giving viewers marketing that’ll make them stop cold.

Premiering almost 10 years to the day of Season 1’s debut, the fourth season of True Detective has revitalized the franchise thanks to increasing viewership and marketing stunts that continue to capture fans’ imagination.

Starring Jodie Foster and Kali Reis, the series follows a central mystery of missing scientists who are discovered frozen in a block of ice. And that core storyline inspired several elements behind the campaign for the show, as HBO partnered with New York-based agency Map360 for OOH stunts on both coasts, as well as creative agency Arsonal for the campaign creative.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in