How HBO Is Still Holding Experiential Events Despite the Pandemic

Multicultural marketing chief Jackie Gagne joins Adweek @ Home

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HBO has experience with integrating online components into live events, which prepared it for our current virtual-only world. Adweek

To celebrate the debut of Issa Rae’s hit show Insecure in 2016, HBO threw a block party. That kickoff event grew into an entire festival, drawing 2,500 people for the premiere of the show’s third season.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.