Streaming & OTT

How HBO Is Still Holding Experiential Events Despite the Pandemic

Multicultural marketing chief Jackie Gagne joins Adweek @ Home

ian zelaya and jacke gagne
HBO has experience with integrating online components into live events, which prepared it for our current virtual-only world.Adweek
Headshot of Mary Emily O'Hara
By Mary Emily O'Hara

June 18, 2020

To celebrate the debut of Issa Rae’s hit show Insecure in 2016, HBO threw a block party. That kickoff event grew into an entire festival, drawing 2,500 people for the premiere of the show’s third season.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Mary Emily O'Hara

Mary Emily O'Hara

Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.

Recommended videos
Related Articles
A photo of the Assassin Puffs kit
Streaming & OTT

BBC iPlayer Celebrates Killing Eve With Assassin-Approved Breakfast Boxesicon-image

By Ian Zelaya

Coronavirus

BET Launches Fundraiser to Help Black Community Through the Pandemicicon-image

By Mary Emily O'Hara

a cholula food truck
Adapting to Crisis

Brands Find Virtual Ways to Celebrate Cinco de Mayo at Homeicon-image

By Ian Zelaya

black eyed peas
Adapting to Crisis

Budweiser’s New Interactive Concert Series Features the Hits of Happier Daysicon-image

By Ian Zelaya

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

Why Brands Should Embrace Supply Path Optimization Now

You Might Like

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

The State of Audio Advertising 2022

By Stuart Feil

The Art of Shopper Recognition

By Acxiom

Beautiful Things Happen When Video Meets Display

By Criteo