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Havas Media Group is teaming up with Comcast’s FreeWheel to help U.S. advertisers scale premium CTV campaigns.
The partnership spans across connected TV, programmatic guaranteed and private marketplace deals that Havas Media purchases on behalf of its clients.
Between the lines
With the deal, FreeWheel takes its first foray into the agency supply-side platform for premium video.
“This collaboration brings together two like-minded partners who recognize and deeply value the importance of solving for some of today’s most pressing industry needs, including driving greater scale and transparency, simplifying complexities and delivering for our clients,” Katy Loria, chief revenue officer of FreeWheel, said in a statement.