Has Sharknado Jumped the Shark? 'Oh Hell No!' Ratings Drop 31%

But there will be a fourth installment

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Syfy's Sharknado franchise finally seems to be losing its bite.

Last night's Sharknado 3: Oh Hell No! drew 2.8 million viewers, including 1.1 million adults ages 18 to 49, according to Nielsen. That represents a 31 percent drop from last year's Sharknado 2: The Second One, which was watched by 3.9 million total viewers and 1.6 million adults 18 to 49. While the numbers are down, they still represent Syfy's highest ratings for an original telecast since Sharknado 2, which was the network's most-watched original movie ever. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in