Hallmark’s Wonya Lucas to Depart as President and CEO at End of Year

The executive has been with the company for three years

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Wonya Lucas, president and CEO of Hallmark Media, will step down from her current role at the end of 2023.

The executive joined the company in 2020 during a tumultuous period following the departure of longtime CEO Bill Abbott, who exited due to backlash from Hallmark Channel pulling several ads from wedding planning brand Zola that featured a same-sex couple kissing at their wedding.

During Lucas’ tenure, she worked to create more diverse and inclusive programming and storylines at Hallmark, bringing vast brand and marketing experience from prior roles at companies such as Clorox, Coca-Cola, CNN and Weather Channel.

Lucas will remain on the Hallmark Media board of directors, and Mike Perry, president and CEO of Hallmark Companies, will work closely with Lucas through the transition and assume her day-to-day operations of the media business.

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