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With Cannes Lions now in the rearview mirror, more media companies will be focusing on crossing the upfront finish line ahead of next week’s July 4 holiday. The first one to wrap its upfront business this week is Crown Media Family Networks, owner of Hallmark Channel and Hallmark Movies & Mysteries, which said today it has completed its upfront negotiations.
The company said it secured double-digit increases in both CPM (cost per thousand viewers reached) and volume.
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