TV Upfronts

Hallmark’s Crown Media Family Networks Secures Double-Digit CPM and Volume Upfront Increases

With its 10th anniversary this year, Countdown to Christmas continues to be a huge draw

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

With Cannes Lions now in the rearview mirror, more media companies will be focusing on crossing the upfront finish line ahead of next week’s July 4 holiday. The first one to wrap its upfront business this week is Crown Media Family Networks, owner of Hallmark Channel and Hallmark Movies & Mysteries, which said today it has completed its upfront negotiations.

The company said it secured double-digit increases in both CPM (cost per thousand viewers reached) and volume.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in