For Crown Media Family Networks, winter giveth—and winter taketh away.
The Christmas holiday was once again a bonanza for the company’s Hallmark Channel.
On the strength of Countdown to Christmas, the network’s annual two-month collection of round-the-clock Christmas-themed programming, Hallmark Channel was the No. 1 cable network among women 25-54 in the fourth quarter, for the second year in a row. It was No. 2 in the women 18-49 demo.
“Traditional age/sex demographic ratings are really strong across the network, and we all know that is not the case in most other places,” said Ed Georger, executive vice president of ad sales & digital media, Crown Media Family Networks.