NEW YORK In an environment where everyone is discussing the migration of viewership to the Web, the baby boomer generation still demonstrates a preference for traditional television, according to research commissioned by the Hallmark Channel.
“The Consumer Television and Technology Study,” conducted by Millward Brown, also indicated that baby boomers are less likely to fast-forward or skip commercials. These findings were a stark contrast to the millennials, who actively choose new technology and products such as digital video recorders, video on demand and pay per view to watch video content.
Hallmark
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in