Convergent TV

Gus Fring Was Behind That Clever Los Pollos Hermanos Ad for Better Call Saul

Giancarlo Esposito first dreamed it up during Breaking Bad

By Jason Lynch

January 15, 2017

When AMC's Breaking Bad prequel Better Call Saul returns for Season 3 on April 10, the show will feature another familiar face from Breaking Bad: ruthless drug lord Gus Fring, played by Giancarlo Esposito.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is

By William Merchan, Head of Verity, GumGum

4 Best Practices to Ensure Your Product Stands Out on the Digital Shelf

By Tony Neary, Chief Creative Officer, Olberding Brand Family

How Marketers Can Better Understand the American Gambler

By Hoang Nguyen, Business Data Journalist, YouGov

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}