Data & Insights

GroupM Pushes Ahead With Its Own Cross-Platform Ad Measurement Efforts

Working with both Nielsen and comScore on a new option

GroupM, which helped create the C3 metric in 2006, is ready to evolve commercial ratings again.Getty Images, GroupM
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By Jason Lynch

February 16, 2017

As Nielsen’s Total Content Ratings rollout hit more snags last month, GroupM is moving ahead with its own efforts to bring a workable multiplatform ad measurement metric to the market.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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