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WPP’s GroupM just assembled a lot of clout in the $1 billion network radio business. By consolidating the smaller network radio buying units of Mediacom, Mindshare and Mediaedge:cia into a single unit, the WPP media shop created the largest network radio buying unit in North America with billings north of $200 million.
Kim Vasey, senior partner and director of radio for Mediaedge:cia, will head the new unit, called simply GroupM Network Radio.
The network radio reorganization is just the latest in a string of moves by GroupM chief investment officer Rino Scanzoni to get the biggest bang for clients’ bucks by leveraging scale.
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