Grindr Shuts Down Its Digital Magazine as (and Here We Go Again) It Pivots to Video

Into's entire editorial and social teams were let go

Grindr apparently shut down its Into website today. Facebook: Into

Social networking and hookup app Grindr is folding its digital magazine as it joins countless other publishers in a thankless pivot to video. Grindr launched the magazine, Into, about a year and a half ago as a way to reach LGBTQ readers with a following it had already attracted with the app. The Advocate first reported the news.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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