Grindr Shuts Down Its Digital Magazine as (and Here We Go Again) It Pivots to Video

Into's entire editorial and social teams were let go

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.


Social networking and hookup app Grindr is folding its digital magazine as it joins countless other publishers in a thankless pivot to video. Grindr launched the magazine, Into, about a year and a half ago as a way to reach LGBTQ readers with a following it had already attracted with the app. The Advocate first reported the news.

“The company will be refocusing its efforts on video and as such, the editorial and social teams were let go this morning,” a statement from the Into team said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in