Gray Gardens: Broadcast Audience Older Than Ever

Aging viewership coincides with steep ratings declines

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If the low turnout for the new fall TV series weren’t reason enough to start gobbling SSRIs, the early median-age data could find all but the sturdiest broadcast executives scrambling for their Zoloft.

Through the first two weeks of the 2012-13 campaign, three of the Big Four broadcast nets are facing ratings declines of 19 percent or more. And those viewers who are tuning in are members in good standing of the get-off-my-lawn demographic.

On the ratings front, CBS has absorbed the most significant declines among adults 18-49, dropping 25 percent to a 2.4,



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