Even Taylor Swift and Beyoncé’s record-setting nights couldn’t save the 63rd Annual Grammy Awards. The coronavirus pandemic claimed another awards show ratings casualty, with CBS’ Sunday night Grammy broadcast drawing just 8.8 million total viewers, a 53% drop from the 2020 audience of 18.7 million.
Top line
Sunday night’s broadcast was the least-watched in Grammy history, easily eclipsing the previous low in 2006, when 17 million tuned in. The dropoff was even larger in the adults 18-49 demographic: the telecast’s 2.1
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