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Girls, it turns out, just wanna have brains.
It may come as a surprise to many that the highest-rated cable show among women year to date is AMC’s The Walking Dead, far outstripping more conventionally female-targeted programs like The Real Housewives of Atlanta. According to Nielsen live-plus-same-day data, the Feb. 10 mid-season Walking Dead premiere drew a meaty 5.0 rating/11 share among women 18-49, nearly double that of its nearest competition.
Other counterintuitive hits among women include CBS’ guy-friendly The Big Bang Theory (which even bests American Idol on occasion) and Fox’s blood-spattered cop drama The Following.
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