Google, NBCU Cancel TV Ad-Sales Pact

NBC Universal and Google have discontinued their ad sales partnership begun in 2008, the companies have confirmed. The split deprives Google’s TV ad sales unit of one of its major alliances, although it still has deals in place with Dish TV, DirecTV and a handful of smaller networks like Ovation and the Tennis Channel.

The NBCU networks covered under the arrangement included CNBC, MSNBC, Oxygen, SyFy, Chiller and Sleuth.

Two years ago, when the deal was struck, it was seen as a groundbreaking boost for Google’s efforts to transform the TV business by providing a powerful online platform for ad sales.
 
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