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Next year, the NBA Playoffs on ESPN will have a presenting sponsor for the first time. Disney Advertising Sales and Google extended their longstanding partnership, integrating Google Pixel into the league’s full slate of nationally televised playoff games on ESPN and TNT.
Top line
Google joins YouTube TV, which is the presenting partner of the NBA Finals. Google Pixel will also serve as the presenting partner of the NBA G League Playoffs and the NBA 2K League All-Star Game.
Between the lines
The NBA season tips off today as Google caps its season-long partnership with the WNBA, whose finals ended on Sunday.
“Our collaboration with Google is the perfect example of what Disney does best,” said Rita Ferro, president, Disney Advertising Sales, in a statement “We work with our advertisers to integrate their brand and message across relevant content.
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