Going Negative

With no improvement in sight for the rapidly deteriorating U.S. economy, media-agency executives and their clients are now bracing for possibly two consecutive years of curtailed ad spending — this year and next.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in