During the past few years, several cable and streaming networks have jumped on the scripted series bandwagon in an attempt to reverse ratings declines, make themselves essential in a world of skinny bundles—and collect higher CPMs from advertisers. So it was shocking last April when A&E announced it was going against the grain and retreating from scripted series, focusing solely on unscripted content.
Even more surprising: the move has paid off for A&E. The network has seen six consecutive months of growth in its core demo of adults 25-54—A&E’s longest growth streak since 2011—and is enjoying year-over-year gains in total viewers and the 25-54 and 18-49 demos at a time when A+E Networks’ other marquee brands like Lifetime and History have been losing viewers.
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