Global Citizen Teams With Pepsi for Virtual Concert to Help Those Impacted by COVID-19

Pepsi shifts marketing priorities to help produce global broadcast

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The broadcast will air across multiple networks and streaming platforms on April 18. Pepsi, Global Citizen

As brands continue pivoting to virtual experiences due to the COVID-19 pandemic, Global Citizen and Pepsi have partnered to produce a one-night, international livestreamed event to highlight healthcare workers and amplify the efforts of organizations providing aid to those impacted by the crisis. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.