George Cheeks Replaces Joe Ianniello as CBS CEO in First Major ViacomCBS Shakeup

He’ll take over the role on March 23

George Cheeks (left) will take over for Joe Ianniello as CBS Entertainment Group CEO beginning March 23. NBCUinversal, CBS

Less than two months after CBS and Viacom officially merged, the combined company is preparing for its first major top executive shakeup.

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@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.