Gen Z and Millennials Fuel Disney+'s Seismic Year 1 Growth

The streaming service is attracting a much broader audience than just kids and their parents, according to new data

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Ahead of Disney+’s debut a year ago, executives told investors the service would have between 60 million and 90 million paid subscribers globally in five years. As of Oct. 3, the service had cleared 73 million subscribers—easily surpassing those five-year expectations before even debuting in Latin America this week—and new data from Morning Consult Brand Intelligence shows just how essential the service has become among viewers in the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in