During the season premiere of IFC’s Portlandia on Jan. 4, viewers may have been taken aback by a Geico ad—dubbed “Piglandia”—that looked a lot like the show while also spoofing one of the comedy program’s classic sketches.
The 30-second spot features Geico’s Maxwell the Pig mascot and references the show’s two-year-old “Is It Local?” skit that mocked the Pacific Northwest city's farm-to-table restaurant craze. The commercial opened with the signature slanted font that begins every Portlandia skit, taking place at the same Farmer’s Table eatery that appeared in the original episode.
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