Gannett, the largest owner of NBC affiliates, may have taken a hit with Leno, but it’s winning back viewers with the Olympics. KUSA-TV in Denver was the top-rated NBC station for the first week of the 2010 Vancouver Winter Olympics, outperforming the national average by 50 percent.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in