Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
It may be one of the hoariest clichés associated with a sport that’s already lousy with them, but it’s hard to find fault in the old saw that hope springs eternal during Major League Baseball’s spring training. For players and fans, it’s a time of promise—and for regional sports networks, it’s time to rake in some serious dough.
Not to dispel baseball’s Field of Dreams romanticism, but RSNs are serious business. The local sports chieftains have become so powerful that more than one high-ranking cable operator has griped about not being able to afford the cost of carrying them.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in