Game Time: Let's Play Ball

Regional sports nets are already hitting sales home runs as Major League Baseball's new season stirs

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It may be one of the hoariest clichés associated with a sport that’s already lousy with them, but it’s hard to find fault in the old saw that hope springs eternal during Major League Baseball’s spring training. For players and fans, it’s a time of promise—and for regional sports networks, it’s time to rake in some serious dough.

Not to dispel baseball’s Field of Dreams romanticism, but RSNs are serious business. The local sports chieftains have become so powerful that more than one high-ranking cable operator has griped about not being able to afford the cost of carrying them.

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