Game Show Network Builds Audiences By Going Back to Basics—and Its Previous Name

Its return to ‘fun, simple games’ sparked double-digit ratings growth

Common Knowledge, hosted by *Nsync’s Joey Fatone, is Game Show Network’s No. 1 series in total viewers. Game Show Network

Some networks continually reinvent themselves in an attempt to keep audiences interested. But over the past year, Game Show Network discovered that the best way to retain and build viewers is to stop trying to reinvent the wheel when it came to programming—and the network’s own name.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.